I have been doing my research recently about organic cruelty free products. It surprised me how many brands are CF but not organic and vice versa! We use so many products which are full of chemicals, not even knowing what they contain half the time. This brand does exactly what is says on the tin… its RAW! Its natural and vegan made from organic and fair trade ingredients…what more could you ask for. Hurraw! lip balms come in large range of flavours and colours, lets hope they expand to makeup!